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Newborn Baby
We've Got the Tools to Save Babies' Lives

Ready to make stillbirth prevention a priority in your practice?

The PUSH Medical Advisors stand at the ready to support you. We can do this, together.

If you have questions about anything below, don't hesitate to reach out.

Proven Stillbirth Prevention Protocols

Our international counterparts are already doing it. We can, too.


Our friends across the pond have implemented this straightforward 5-step protocol to reducing smoking during pregnancy, catch more growth restricted babies, raise awareness of reduced fetal movements, improve fetal monitoring during labor, and reduce pre-term birth. In just 3 years the 20 participating maternity units saw a 20% drop in stillbirths.


Maternity care providers down under have introduced this 5-step protocol to reducing smoking in pregnancy, detect and manage fetal growth restriction, educate and respond to patients reporting altered fetal movements, encourage side sleep in the third trimester, and improve birth timing. Participating units are seeing a 30% reduction in stillbirth rate.

Stillbirth Prevention Tools

The tools are ready and waiting. Start saving lives today.

To start, here are our MUST HAVE tips for an empowered pregnancy - the things we wish someone had told us to help keep our babies safe.

Not every stillbirth is preventable (and it is NEVER the mother's fault!), but if you encourage your patients to follow these tips, you'll know you're doing everything in your power to help them give their baby the best possible chance.

Order Printed Brochures, Posters & more!

Our partner Count the Kicks is on a mission to save 7,500 babies each year in the U.S., but they can’t do it without the help of dedicated healthcare professionals like you.


Count the Kicks is an evidence-based stillbirth prevention campaign that helps expectant parents and providers have a conversation about kick counting in the third trimester. Teaching patients how to Count the Kicks only takes a few minutes, and it’s a conversation that can truly make an impact by saving a baby’s life.


They have developed a proven set of educational materials and resources, including a free app for expectant parents.


Help us educate expectant parents on the importance of tracking fetal movement in the third trimester and to understand their baby’s normal movement pattern. This way, if they notice a change, they feel empowered to contact you right away!


There is a well-documented correlation between small placental size and adverse pregnancy outcomes. What if we could detect an unusually small  placenta before delivery? This simple, 30-second technique does just that, and can be performed using any standard ultrasound machine. Developed by Yale's Dr. Harvey Kliman, EPV is a new innovation to add to your toolkit. 


Though this campaign is intended to combat maternal mortality, it recommends many of the same strategies that are effective in preventing stillbirth, including awareness of fetal movements and partnering closely with patients to empower them with knowledge of urgent maternal warning signs and tools to help advocate for themselves. The CDC has created a fantastic series of informative posters, handouts, and graphics for both providers and expectant families that can be used to educate staff and patients alike.


Lightning may not strike twice, but stillbirth does. Rainbow Clinic care guidelines - innovated and proven in the UK, and now making their way to the US - ensure that families who have experienced a perinatal death not only receive the empathetic support they deserve, but also significantly reduces their chances of suffering another devastating loss.


This action-focused guide brings together existing resources and practical guidance to inform planning, investments and programmes aimed at ending preventable stillbirths and improving care for all women and families who experience stillbirth. It also highlights case studies from a wide range of contexts to showcase what can be achieved.

The guide is aimed at a variety of stakeholders including the national and subnational governments, ministries of health, health professional organizations and health facility directors and managers.


The guide may also be useful for parents, parent organizations, community leaders, individual health workers and others who advocate for stillbirth prevention and respectful and supportive care to be integrated along the continuum of maternal and child health care.


Your Support Saves Lives.

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