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Cut the US stillbirth rate by 20% by the end of 2030, in half by 2050, and in time, eradicate all preventable stillbirths.


Through partnerships with health providers and aggressive awareness campaigns, we will empower every expectant family with the equitable, evidenced-based medical care and education they need to advocate for a healthy pregnancy, giving parents and babies the best possible chance to make it home safely together.

Our Values
Happy Family

We value innovative thinking, calculated risk-taking, and bold, fearless action. We problem-solve, we persevere, we pivot as needed, but we will never, ever, ever give up.

Maternity Meditation Class

We value the intelligence and intuition of mothers and all birthing people, and the unconditional love for their children that begins during pregnancy. We trust that they know their bodies, their babies, and their families better than anyone, and we will fight to ensure their voices are heard -- regardless of race, creed, color, ethnicity, national origin, religion, sexual orientation, gender expression, age, weight, physical or mental ability, or marital status.

Expecting a Sibling

We value diverse voices and experiences, particularly those of marginalized groups such as BIPOC & LGBTQ+ families. We recognize that mothers of color have traditionally been the most deeply impacted by disparities in birth outcomes due to systemic racism, and we commit to using our platform and influence to amplify those voices which have too often been silenced.

Pregnant Belly

We value science, the scientific method, measurable evidence, expert opinion, and accurate, properly cited statistics. We value sound public health policy that maximizes utility across the board and strategically targets investments in areas that have the greatest potential for impact.

Doctor Examining Pregnant Woman

We value the immense and varying contributions of our volunteers, who work tirelessly to build a legacy in the names of too many beloved children who have died. We trust our volunteers to use their talents and passion to carry out our mission, and we strive to empower them with whatever tools they need to drive change and give other babies the chances ours never got.


We value a team approach, both within our organization and with others in our community. We know we do not have all the answers, and we look to other groups for their expertise. We recognize that we are all stronger and more effective when we work together.


We value clear communication, transparency in our processes, operational efficiency, and leadership that is thoughtful, respectful, open to feedback, eager to grow, and consistently warm, empathetic, and kind.

Pregnant belly

Your Support Saves Lives.

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